Even in competitive markets, buyers don’t want to pay more than what the “comps” show, so it’s crucial to get the pricing right. Going too high can backfire while underestimating a home’s value might cause you to leave money on the table.

To price your home right from the start, consult your neighborhood’s comps. These are data sheets about recently sold properties in a specific area. At a glance, you can get an idea of what homes around you are selling for.

🗝 A frequent mistake sellers make is pricing a home too high and then lowering it periodically

🗝 Some sellers think this practice will yield the highest return. But, in reality, the opposite is often true

🗝 Homes that are priced too high will turn off potential buyers, who may not even consider looking at the property

🗝 Homes with multiple price reductions may give buyers the impression there’s something wrong with your home’s condition, or that it’s undesirable.

So it’s best to eliminate the need for multiple reductions by pricing your home to attract the widest pool of buyers from the start.
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